Business Model Generation

One of the best books I read early in my career was Business Model Generation by Osterwalder and Pigneur. This book clearly shows you how to generate business models. It’s a simple formula that takes into account all the necessary definitions, decisions, and relationships that need to be in place for a business to run. 

Their chart lays things out nicely, so you should definitely check out the book. In the meantime, here are the main segments they have you fill out to generate your business model.

• Value Propositions

• Customer Segments

• Channels (to reach customers)

• Customer Relationships

• Key Partners

• Key Activities

• Key Resources

• Cost Structure

• Revenue Streams 

If you’re able to identify what each of these are for your business, you’ll have a much clearer understanding of the business you’re building.